@bsurda
graphic design
visual identity

An identity update for wig events

Company

wig events

função

Designer gráfico

Tipo

In-house

ano

2024

What's ahead
Overview‍
Problem
Context
Goals
Challenges
Project
What it is
Solutions
My contribution
Process
How we worked
Learnings
Results
Final designs
Impact

Contexto

a empresa

A wig events é uma produtora de eventos drag sediada em Belo Horizonte, comandada por uma drag queen. Brunches, festas e teatro drag. Em 2024 a empresa tinha crescido e a identidade original não acompanhava mais.

o logo

O WIG maiúsculo, contido num retângulo vermelho, anunciava presença mas não expressava personalidade. Deu lugar a um wordmark em caixa baixa na Curvesta, uma serifada de alto contraste com curvas expressivas. O "w" virou ativo visual, usado em escala como elemento gráfico em todas as aplicações.

Sistema de tipos e cores

Três fontes, cada uma com papel e nome próprios: Curvesta como a institucional, Pink Sunday como a caricata, Chesna Grotesk como a polida. A paleta primária com nomes do universo drag: Laranja penteado, Rosa lace, Preto secador. A secundária completa o arco-íris.

Project

The three main components of the project already exist in the market. How can we reestructure them?
The three main components of the project already exist in the market. How can we reestructure them?
The three main components of the project already exist in the market. How can we reestructure them?
The three main components of the project already exist in the market. How can we reestructure them?
The three main components of the project already exist in the market. How can we reestructure them?
The three main components of the project already exist in the market. How can we reestructure them?
The three main components of the project already exist in the market. How can we reestructure them?
The three main components of the project already exist in the market. How can we reestructure them?
The three main components of the project already exist in the market. How can we reestructure them?
The three main components of the project already exist in the market. How can we reestructure them?
The three main components of the project already exist in the market. How can we reestructure them?
The three main components of the project already exist in the market. How can we reestructure them?
The three main components of the project already exist in the market. How can we reestructure them?
The three main components of the project already exist in the market. How can we reestructure them?
The three main components of the project already exist in the market. How can we reestructure them?
The three main components of the project already exist in the market. How can we reestructure them?
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